Tuesday, July 09, 2013

New Twinkies will double their shelf life…

       "Hostess won't disclose the change in the recipe that allows it to extend the shelf life." (Reference) The original 26-day shelf life now extends to 45 days, almost doubled. I am afraid to ask what makes the difference. We may not want Twinkies if we find out.

       Twinkie lovers must be exceedingly thrilled about the return of Twinkies to grocery shelves. I have never been a Twinkie lover; yet, based on the outpouring of complaints when they went away, this was a highly popular item.

       "The new Hostess, which is owned by a joint venture between Apollo Global Management and C. Dean Metropoulos & Co., was purchased for $410 million in March." (Reference)

       Are you happy to see the reformation of Hostess brand?

2 comments:

  1. "Wal-Mart is selling Twinkies in an exclusive collectible box that says "First Batch" on the packaging and has the new Twinkies tagline: "The Sweetest Comeback in the History of Ever." They cost $2.98 for a box of 10."

    http://money.cnn.com/2013/07/12/news/companies/walmart-twinkies/index.html?source=cnn_bin

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  2. "Twinkies are back, but some fans are upset that they're smaller than they remember."

    http://money.cnn.com/2013/07/15/news/companies/twinkies-size/index.html?source=cnn_bin

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